Managing tourism industry
------Case study of Singapore
Thesis statement: The report is going to focus on how Singapore manages tourism industry with its limited natural resources.
Introduction: Under successful management, Singapore has become a world-renowned tourism city with good refinement of tourist attraction, wonderful exhibits of cultural diversity and perfect infrastructure.
Overview:
Analysis of tourism industry a. attraction b. satisfaction
Background information:
1. GDP contribution
2. reputation
3. lack of natural tourism resources
Section A: Management of Singapore tourism industry
Since 1960s, Singapore government has adopted several policies and management to promote tourism industry.
1. refinements of tourist spots
a. the power of the “best” (creative & fancy projects)
support: e.g. + statistics
effect: get attraction efficiently
b. measure adjustment
cater to the need of tourists + successful marketing
e.g. integrated resort
2. exhibits of cultural diversity --- charm of a cosmopolitan city
Various festivals serve as attractions to foreign tourists
3. perfect infrastructure
a. convenient transportation – Changi Airport
b. shopping centres
c. clean environment
d. security
4. complete industry chain
tourism industry associates with service industry
selling souvenirs and other products
Section B: Seizing the opportunities. Building the future
Anticipate change and stay relevant—— guiding principles of governance
1. plan introduction
2. Challenges (a. other south-east country b. regulation inconvenience, banal nightlife)
3. solution & strategy
Conclusion:
Although confronting challenges, with measure adjustment ……, Singapore tourism industry will embrace its bright future in the 21st century.
Contributor: Wu Jianglu, Liu Dong, Chen Fangcheng, Zhu Kankang, Yuan Mengyi
