Report Outline

Managing tourism industry

                                                             ------Case study of Singapore

Thesis statement: The report is going to focus on how Singapore manages tourism industry with its limited natural resources.

Introduction: Under successful management, Singapore has become a world-renowned tourism city with good refinement of tourist attraction, wonderful exhibits of cultural diversity and perfect infrastructure.

Overview:

Analysis of tourism industry a. attraction b. satisfaction

Background information:

1.       GDP contribution

2.       reputation

3.       lack of natural tourism resources

Section A:  Management of Singapore tourism industry

Since 1960s, Singapore government has adopted several policies and management to promote tourism industry.

1.       refinements of tourist spots

a.       the power of the “best”    (creative & fancy projects)

support: e.g. + statistics

effect: get attraction efficiently

b.      measure adjustment

cater to the need of tourists + successful marketing

e.g. integrated resort

2.       exhibits of cultural diversity --- charm of a cosmopolitan city

Various festivals serve as attractions to foreign tourists

3.       perfect infrastructure

a.       convenient transportation – Changi Airport

b.      shopping centres

c.       clean environment

d.      security

4.       complete industry chain

tourism industry associates with service industry

selling souvenirs and other products

Section B: Seizing the opportunities. Building the future

Anticipate change and stay relevant—— guiding principles of governance

1.       plan introduction

2.       Challenges (a.  other south-east country b. regulation inconvenience, banal nightlife)

3.       solution & strategy

 

Conclusion:

Although confronting challenges, with measure adjustment ……, Singapore tourism industry will embrace its bright future in the 21^st century.

Contributor: Wu Jianglu, Liu Dong, Chen Fangcheng, Zhu Kankang, Yuan Mengyi